The outlook for the mobile phone market in 2024 is optimistic, and demand is expected to strengthen quarter by quarter in the second half of the year, and the annual ratio is expected to reach 4:6.

The latest ranking shows that the iPhone 15 series has no doubt won the best-selling mobile phone throne in the first half of the year, followed by Samsung A series, of which the A55 and S24 series are outstanding.

It is worth noting that although the iPhone 13 has been on the market for two years, its retention and popularity are still not reduced, and it is firmly at the top of the bestseller list.

In addition, with the closure of the 3G network in Taiwan, the low-end mobile phone market ushered in a tide of replacement, OPPO, vivo, Millet and other brands significantly increased sales, especially models below 5000 yuan, sales increased by nearly 20%.

The hot sale of Samsung S24 indicates a good prospect for the AI mobile phone market, and various brands have increased the launch of AI mobile phones, which is expected to boost sales in the second half of the year. With the popularity of AI functions in the middle and high-end and old flagship models, consumers' purchase willingness will be further enhanced, promoting continued market growth.

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