In today's era of rapid technological change, the chip, as the cornerstone of the electronic industry chain, is promoting the change of all walks of life at an unprecedented speed. At the 2024 Shanghai Electronics Show in Munich, Texas Instruments (TI), the world's leading semiconductor design and manufacturing company, showcased its deep strength and innovation in automotive electronics, robotics and energy infrastructure with its vast 80,000+ analog IC and embedded processor product line. Once again proved its position as a leader in the field of scientific and technological innovation.

Jerry Shi, technical support director of Texas Instruments China, said at the exhibition site that the theme of the exhibition "Core Inspiration for the Future: a safe, intelligent and sustainable journey" is not only an accurate interpretation of Texas Instruments' technical vision, but also a profound insight into the future development trend of science and technology. Through continuous technological innovation and product iteration, TI is committed to providing safer, smarter and more sustainable solutions for users around the world, especially in key areas such as automotive, industrial, consumer electronics and communications.

In the field of intelligent connected vehicles, Texas Instruments follows the trend of "software-defined vehicles" and is committed to promoting the iteration and innovation of automotive EE architecture. Shi Ying stressed that in the face of profound changes in the future automotive industry, Texas Instruments has provided strong technical support for Oems with its rich automotive chip product lines, such as high-performance processors, microcontrollers, motor controllers and multi-core heterogeneous processors. These chips not only enhance the intelligence and drive-by-wire capabilities of the car, but also enhance the safety and energy efficiency management of the car, providing a solid hardware foundation for the "software defined car".

At the show site, Texas Instruments also showcased a number of innovations, including the cooperation with Nullmax launched the AM62A and TDA4 processor based forward vision all-in-one solution, as well as the new CRD03H Angle radar product and dual motor controller electric drive master platform jointly released with Desay Siway and CRRC Electric Drive. The launch of these products and solutions not only highlights Texas Instruments' deep accumulation in the field of intelligent connected vehicles, but also brings more market opportunities and competitive advantages to its partners.

Texas Instruments is also strong in robotics and energy infrastructure. By providing high-performance embedded processors and analog IC solutions, TI helps robots achieve more precise control and more efficient energy management. At the same time, in the field of energy infrastructure, TI's products and solutions also provide strong support for the development of smart grid, renewable energy and other fields.

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